If you could have promoted each ride at Alton Towers, such as advert campaigns, posters and promotional offers, how would you have done it, in order to induce maximum interest? What would you have done differently, or what would you have added? For example, for TH13TEEN, on the minisite a 'webcam' of the construction site would be shown post-watershed, which would show a variety of pre-rehearsed scenes, in a 'Paranormal Activity esque' fashion. For instance, the viewer would 'watch' the Dark Forest area shrouded in darkness amidst a storm, and every few minutes the Thirteen Girl could be seen in her trance like state, eerily walking through the forest. A few scares could have been thrown in, too. Although the ride itself was far from scary :, I feel from a promotional point of view the horror theme worked well, so this could have worked well.