Slugjc
TS Member
But then taking the airline example, they don't rebrand do they? Taking both the major accidents of Air France (Rio to Paris) or the recent German Wings crash, one human 'error' and the other mechanical/software failure. Two high profile companies, very safe industry and people are still going to use them and realise that things are perfectly okay for 99.9% of the time. Yes, googling both comes up with their respective incidents, but I recently read on the internet (dangerous, I know) that google favours negative results as it drives clicks and ad revenue. The nature of the beast really. After two years of aggressive advertising, a rebrand would damage their reputation when people think they are coving up. Especially as everyone knows about 'The Smiler and its 14 loops, more loops than any other!' I think in this situation they can only find the cause and keep their heads held high about the professionalism that we saw in handling the worst.
they can keep the name, but the #getcorrected and you belong to the smiler will have to change I think. As for airlines some go bust after a big incident. Pan-am and lockerbie