He said that during the fake retirement of it. He owns the papers, it was him who pulled news of the World, and if he wanted to end page 3 he could and would. He also regularly meets with political leaders, here and abroad, owning the media and being cosy with government is about as establishment as it gets. And objectifying women is everywhere too, it's not anti establishment if it does whatever the establishment it apparently isn't part of (despite being the most popular newspaper in the country, owned by a man who owns half the world's media and has power over our government) does.
.Objectifying women. Way to fight the power!