lastminute.com London Eye

[Rick]

Surely the £40 headline cost is to demonstrate the value of the multi-attraction ticket. It's the cluster strategy in action ...

 

[AT86]

It's not so much BOGOF at London Eye as it's mainly tourists coming from outside the country, so they're unlikely to be buying a box of Kellog's or bottle of Carex (and they only cover SEALIFE and the parks generally anywa).

It's the multi attraction tickets they want to flog. You can add another attraction for a tenner more, two more for £20 or £90 total for all attractions with the hop on/off bus thrown in too. Suddenly you've got people locked into Merlin attractions (or a bus company they have a stake in) for the duration of the day. Lot's of opportunity for additional sales of merch/food and drink!

Fair enough, the idea of travelling to a city with so much to offer and spending it trudging from room to room in Merlin midways sounds like hell to me, but everyone is different.

I feel like the Eye is the only one to offer something ‘different’ to the usual midway experience, so it’s a shame the pricing makes it very expensive as a stand alone 30 min experience.

 

[AstroDan]

Tourists must think Britain is a total rip off. The Eiffel Tower (top level ticket) is far less even with a bad exchange rate for Brits and a good exchange rate for tourists,