Last Halloween they weren't as busy as they were expecting. Apparently they got ghosted.Interesting article in the Independent today about Merlin and Halloween.
Perhaps unsurprisingly October is a key revenue month for the group.
- Thorpe makes 46% of its annual profit in October and sees 20% of its yearly visitors in the month
- Towers makes 27% of their annual profit in October and expect 440,000 visitors during the month
Why October is becoming as important as summer for UK theme parks
Halloween thrill-seekers are transforming October into a peak month for theme parks, with Merlin Entertainments revealing the period now rivals August for profitability.www.independent.co.uk
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Merlin Entertainments: General Discussion
Skyscraper
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DiogoJ42
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That's just their excuse to run this year's event with a skeleton staff.