Everything said in that video encapsulates almost everything that is wrong with the British economy.
Not talking about any company or person in particular, but in layman's terns the story usually goes like this-
1. Company is tempted by low hanging fruit and makes "efficiency savings". Share price rises, investors get a good return and are hooked. The board pat each other on the back.
2. Investors with a taste for it expect more of that and so more meat is cut, CEO continues to tell the city all is well as business continues to trade well, share price rises, more investors are attracted.
3. Trade starts to flatline and stall a bit, this is hidden/offset by shoring up the bottom line with further meat cut away. CEO says all is still good, the city see strong returns and nobody worries.
4. Trade starts to decline. The excuse book is dusted off and scripted crackers such as - "squeezes on consumer spending", "the wrong kind of snow", "terrorist attacks" and "the strong/weak pound (delete as appropriate)", are spewed out. Further cuts are made to pretend all is well.
5. Most investment is diverted towards quick win "growth" areas of the business at the expense of the core. Maybe even a bit of cash is released from selling off a few assets. City pundits, newspaper commentators and short term investors think this is a great idea!
6. The core of the business starts to decline under the weight of cuts and lack of investment. Nobody notices as the "growth" areas of the business are temporarily offsetting this and further cuts are made to hide the decline, only now the meat has gone, muscle is now cut.
7. Seeing storm clouds on the horizon, the CEO and some other board members sell their shares when they're at their highest, take their bonuses they've earned by effectively stripping unsustainable amounts of money out of the company and everybody gives them a round of applause for "transforming" the business and delivering for all! Well done chaps!
8. New CEO and board members are in place and find themselves with no cash to play with and a declining core business operationally on its knees. Share price tanks, investors flee, job cuts and sale of businesses are announced, perhaps even a rights issue ensues or potential buyers circle like vultures eyeing up the assets.
9. Old board members take it in turns to go round TV studios tutting, shaking their heads and generally slagging off the incumbent board.