Paultons Park: General Discussion

[rob666]

Tons of local hotels though with it being a big cruise port town.

 

[owenstreet7]

This is the issue. Paultons have developed a very strong IP brand with Peppa Pig World, but some might even say it’s too strong. Even down south where I live, a lot of people know it as Peppa Pig World rather than Paultons Park. Drayton Manor doesn’t seem to have the same issue with Thomas Land.

Yeah... I definitely think a marketing campaign with Valgard and Tornado Springs sans Peppa would do the park a lot of good

Show off the park without the pig in any corner of the advert and I can imagine a slightly older audience will be attracted.

It does seem to be what they are trying to gradually do already with their website by putting slightly less emphasis on Peppa

 

[TedShatner10]

Aside from the casual racism of treating the entire region as a perpetual warzone, the timeline also makes no sense. The park opened in 2016. Suggesting Merlin's current financial strategy is flawed because they didn't predict the geopolitical landscape of 2024 a decade ago is, ironically, an overstretch.

Casual rage bait aside, if Dubai Legoland is a poor example (when Merlin is a third party operator mostly shielded by the latest unpleasantness that started in the 28th of February) what about the many other Legolands in Asia and N. America, which are often met with mixed results in footfall and ROI? And Merlin seeing the need to cut it's aquarium attractions loose? And having four major theme parks to worry about in the UK to start with, let alone other huge parks Italy, Germany, and Denmark, etc?

There is some idea there is a Peppa Pig theme park down south, but if you mention Paultons it’s blank faces all round.

That's still an odd reaction today from the casual public towards a theme park often voted the best in the UK and supposedly the 8th best the world, even if the place was mostly flying under the radar from my perspective 5 to 10 years ago (but I can vaguely recall ads and publicity over the Pepper Pig development).

 

[Dave]

That's still an odd reaction today from the casual public towards a theme park often voted the best in the UK and supposedly the 8th best the world, even if the place was mostly flying under the radar from my perspective 5 to 10 years ago (but I can vaguely recall ads and publicity over the Pepper Pig development).

Awards don’t create that much awareness, Paultons don’t advertise up north. And it’s a long drive even for the midlands, never mind anything above Sheffield.