I know this seems random, but I just want to take a second to hugely applaud Paultons on their marketing of Tornado Springs.
I must have seen umpteen different Tornado Springs adverts on TV over the last couple of weeks; the prevalence of Paultons adverts on TV at the moment seems to be rivalling the prevalence of adverts for the Merlin parks, which given Paultons doesn’t have the budgets and marketing might behind them that Merlin do is hugely remarkable, in my opinion! There have been a lot of theme park adverts on TV in general lately, but Paultons is probably the most common one I’m seeing, closely followed by Croc Drop at Chessington and Mythica at Legoland! I haven’t seen an awful lot of Alton or Thorpe for some reason… I think I’ve seen 1 Alton advert and none from Thorpe.
I’ve also seen loads of Tornado Springs adverts in other places; for instance, I saw a huge Tornado Springs advert on the billboard at a service station on the way back from Alton in April.
So yes; top job marketing Tornado Springs, Paultons! I’ll reserve full judgement until I visit for myself at the end of July, but from what I’ve seen and heard so far, the whole project sounds like a huge slam dunk for Paultons, and I really hope it’s successful for them!