Viral marketing is overrated.
I'd love if they maintain complete silence about it until a few weeks before opening.
I agree with Jordan. What I really like about EP is that they tell you about everything and show and explain how their new rides are put together and there is no mystery about how they operate. What I really like about Phantasialand is that they are a complete mystery - nobody even knows the name of the owner or the manager or who designs their attractions, which heightens the intrigue around their habit of occasionally issuing a solid-gold masterpiece out of nowhere like a theme park Kraftwerk.
Ironically enough, the park have just posted a load of photos on their Facebook in the last few days of refurbishments going on:
New rock work in China.
New colour scheme in Chinatown (also, check out the Klugheim rocks!)
RiverQuest queue refurbishment!
Thank god for the work on RiverQuest as last year it was looking very grotty. Go and have a look at their
page, check out the comments on their posts! They seem to have gone from stonewall silence to engaging with almost every comment - often quite wittily.
For example, someone asked them to "show some pictures of Klugheim" and they said "Just Google the word 'pit'
" (57 likes). Someone else said something along the lines of 'I can't believe you've made it look so pretty' to which they replied "Hello? We are the Phantasialand! ^^" (32 likes). What is going on?!