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Resort Hotels: Magic, Misery or Mayhem?

AstroDan

TS Team
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Steel Vengeance, Cedar Point
Following a visit to the resort hotels over the past few days, with work friends who visit only rarely, I felt compelled to share thoughts and experiences here.

I have long been visiting both Splash Landings and the Alton Towers Hotel. I stay, on average, 3 times per year - mainly when the theme park is closed, due to the high prices when it is open.

My visit at the weekend has left me with several questions:

- Why do the staff at the resort hotels seem to change so frequently?
- Why do some elements of the resort hotels seem to be diluted in quality?
- Why are occurrences of poor customer service more apparent in the hotels than at the theme park?

The reasons that these questions have become apparent is due to some quite appalling service on several occasions over the past 2 days.

Firstly, the hotels were both very busy on Friday night in particular. Both bars were packed with children until at least 10:30pm, and the live vocal show in the Atrium of ATH was more of a kids pirate singing show (kids were singing some of lines, in spite of the fact that to my knowledge, it wasn't meant to be a karaoke show). There was nowhere calmer to relax at all, anywhere in the resort. Both the Atrium and Ma Garritas in Splash were more like kids play areas, right up until late at night. Furthermore, the bar was an absolute mess on both nights. Popcorn EVERYWHERE, used tissues, masses of glasses uncleared, menu's, plates - you name it. There was nothing remotely pleasant about the Atrium/Dragon Bar on either evening. Splash was better later on. This is point number one.

Rudeness of staff. Sadly, there were several instances when staff, including supervisors, were rude to the group. We were told "oh god" when advising that we were a group of 7. Upon two or three further attempts to put us off sitting together, we did effectively demand that a spare table was relayed for us so we could sit together (as there was a spare table). At the bar on Saturday, bar staff were actually arguing behind the bar. There was clearly a major disagreement. Drinks were slammed down in front of us. Cocktails were terribly presented. Not a smile was possible. This continued on Sunday lunchtime, as staff were moody, miserable, downbeat and making mistakes. This is point number two.

Efficiency of staff. The speed of service in Alton Towers Hotel is appalling. It took 10 minutes for 5 drinks to be prepared, two of which were bottled beverages, two were non-alcoholic and one was a tea. It took 35 minutes for desserts to arrive at lunchtime, and when they did, they couldn't give them to us because they had not cleared the table first. There was no cutlery brought with the food. This is point three.

Quirky/unique nature of hotels. What has happened to anything remotely exciting or unique taking place at the hotels? It's all so stale. The entertainment hasn't changed in years and years... the menu's at SGR just seem to be bland and boring compared to what used to be on offer. The breakfast has also diluted in quality, with poorer quality sausages and other food products compared to the days of old. The coffee and fruit juice is disgusting. Where have the cafetiere coffee jugs gone that were previously brought to your table? Why are these vile vending machines used for juice? They. Are. Disgusting. This is point four.

I have seen countless other groups of guests complaining this weekend - never before at ATR have I seen this in such amounts. The manageress whom we spoke to dealt with our concerns superbly, and I am grateful to her for that, but when the complimentary lunch which we ordered was then subjected to the same terrible service as the reason we were offered it in the first place, I begin to ask the question: What is going on?

There appears to be chaos; whether it's recruitment and retention, staff training or other - there are major areas of weakness at the moment, and something needs to be done about it.

It seems that, although ATH is seeing some refurbishment with bathrooms and improvements in one or two areas, the whole place is falling into a cycle which it is unable to get out of.

I have never known such poor service in the 10 years I have been staying in the resort.

I will not be booking again until I have assurances that they are improving.

My suggestions to improve:

- Better staff training
- More staff on the bars at any one time to relieve pressure
- Product excellence monitoring needs much higher priority
- Food and Beverage, particularly SGR and breakfast, needs somewhat of an overhaul
- Bring back the magic of Alton Towers to both hotels - remove the corporate claptrap
- Look into reasons why there is poor retention of staff
- Feasibility study into offering a more grown up/quiet bar somewhere for adults, which could be open in the evenings
 
Interestingly, a workmate (non-enthusiast) visited with her daughter for the Moshi Monsters event during half term, and had many of the same complaints you do.

I have been saying for years that they need somewhere peaceful for adults to relax in the evenings. And the bar staff have never been quick in my experience. They wouldn't last a day in a real pub / bar. I always assumed it was a deliberate ploy to prevent people getting too drunk.
 
^ That might be a good theory, if it wasn't for the fact that I can't see them implementing a policy that means people results in people spending less money.
 
A fair point, I agree that doesn't seem very "M£rlin". Though you have to wonder how so many different staff could be consistantly slow over many years, if it wasn't intentional.
 
It says a lot when we had a better breakfast in Derby at the Hampton for about £40 per *room* compared to forking out at least that per person at Alton Towers. The service was top notch too, and nothing was too much trouble when being served at the bar there!

Sadly there's nothing special about a stay at the resort anymore. Those little touches that were really noticeable have just been diluted down more and more over the years, even in the short time I've been visiting since '05.

I wholly agree that provision for adults needs to be addressed. Yes it's half term, and yes there's going to be plenty of kids about. But, for the resort to really be successful it needs to consistently appeal to adults too. Corporate events and the spa are what keep adults visiting when the park is closed or quiet, and it's unbelievable that this market isn't really catered for sufficiently. You can hardly have a relaxing spa break by heading to ATH after a nice day of pampering with Pirate Bill bellowing out to the kids can you?

As for the restaurants, bland is the only way I could describe them too. SGR is just basic pub grub these days. Aside from the odd nice special, on the whole it's just the same kind of thing you get in Wetherspoons. I would say it's presented better, but even Spoons have gone some way to improve things in recent months. Emperors is ok I guess, but at the end of the day it's still just steak. Sure it's served on pretty plates and my last meal there was ok. But, that's all it is - just ok, there's no wow factor anymore.

Many times I've found myself sat watching for the bar to be pretty much devoid of guests, since I'm well aware I could be stood there for 10-15 minutes should there be just a few people there. I'm perplexed that the cocktails could be diluted down to be premix and a shot or two (another reason the resort is going downhill) yet still take just as long to make! Since the bar is such a chore, I end up drinking considerably less. Sure getting more staff in and training them to be more efficient in serving would cost a bit more, but ultimately they'll rake in more in revenue anyway.

The resort has been losing it's way for a long time, and for a couple of years now I've been really put off staying there as much as I used to. Dan's experiences and those of others staying on resort this weekend only strengthen my opinion that I'll avoid overnight stays at the resort for some time to come yet until things improve.
 
I've said it before and I'll say it again, the hotels have gone downhill ever since David Steel left. I don't know who the current Hotels Director is but they're clearly not as good. This is surely a matter for the Divisional Director or Merlin to look at as it appears a big review is needed, some of the problems highlighted are shocking and extremely damaging to their reputation.

:)
 
Whilst I do pin a proportion of the blame at the hands of management, I do think there's one thing at the root of the problem here, which we've seen all too much in recent years - budgets.

Of course, it's down to management to manage the money they have correctly, but I can't help but feel things are being squeezed too much. The lack of staff and the reduction in quality of Food and Drink, it all points to there being a serious lack of funds. How they can justify any sort of hotel expansions in future if they can't get their current offering in order is beyond me.

I do hope people vote with their feet on this until things are sorted. Whilst I can understand people not wishing to ditch their annual pass since the coasters Merlin offer just aren't anywhere else, there's plenty of alternative non-merlin accommodation options nearby to choose as an alternative to staying on resort.
 
Really can't believe how bad towers is, it will only get better if somebody buys it off merlin
 
I wont be visiting again until they sort it out.

I'm just fed up of there being very few staff behind the bars yet managers stand and watch without helping. I doubt Towers pay them to look pretty and not muck in.

Last time i stayed i counted 5 different managers stood doing bog-all
 
The bars have always been fairly appalling so it's pretty bad to hear they've gotten worse :/
 
Dave said:
I wont be visiting again until they sort it out.

I'm just fed up of there being very few staff behind the bars yet managers stand and watch without helping. I doubt Towers pay them to look pretty and not muck in.

Last time i stayed i counted 5 different managers stood doing bog-all

The optimistic idea that managers in a theme park attraction will knuckle down and help out when staff levels are bad...
 
considering I have just spent 510 pounds to stay here for two nights this is not making for happy reading :mad: :mad: :mad: i will just have to hope they step it up for the main season and act like a 4 star English hotel (what are my chances ::)). And some one please tell me that the bar is adults only I was banking on it having some where to get away from the hordes of screaming kids this does not make me happy. i am willing to bet a lot of this probably comes down to how they treat the staff i bet there is a theme of keeping the staff ground down, no advancement and constant harassment from management if there is the staff attitudes will improve no end if they are treated with respect.
 
There is no bar area for adults. The only time you will find an environment for adults is in Ma Garritas, after 11/11.30pm. Unless of course it's term time, when there may be less kids visiting.

As much as Alton Towers is a family destination, the lack of catering for older guests is all too apparent. Spa breaks and thrill-seeker breaks with the current set-up almost doesn't add up.
 
I share the same thoughts as Dan and Craig, especially with regards to the quality and efficiency of the service.

On my last stay, the staff member in SGR erroneously charged the entire meal's bill (for 20+ people) to my room, causing my card to be incorrectly charged almost £300. It took a week for the money to be refunded.
 
It would be *nice* to have a chill-out area for adults who don't want to deal with screaming kids and have a nice conversation though... Most of ATH's entertainment is suited for an older audience and the bar and seating area is less 'childish' so it would be great to have an area that matches the ambience.

Nothing big or major, just a small lounge perhaps?
 
Well the easiest thing to do would be to segregate the Dragon Bar a little more (yeah it's not massive but it's better than nothing, and reopen the Captain's Bar in the atrium for families.
 
Lewis said:
Its a theme park and resort made for families. It's going to be hard getting away from kids.

Sure, most of us (even me) can accept that there are going to be kids around the resort. But they really need somewhere to escape away from them in the evening. An adults only bar would really help people to unwind in the evenings.

I've said it before, and I'll say it again, a third hotel / casino would be ideal. I don't even gamble, but it gives a perfect excuse to ban kids from even entering the building. They could give it an upmarket feel, and any bar entertainment could be "Rat Pack" style swing singers, or blues / jazz bands, or anything nice and adult that isn't loud pop music.

Though being realistic, that will never happen. I'd settle for a simple old style pub with a good selection of real ales, a billiard / snooker table or two, and no music.
 
Would there be any space between the hotels to actually build a pub? Just as a thought... Could create more ride ales and what-not... Even go for a whole mini-restaurant as well...

I'm not sure though of any park hotels that have a dedicated area for adults... What's Europa's policy on bars and kids?
 
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