Hmm, I'm ambivalent over the logo at most. It's nice to see a change and, have to admit, the retro feel is good too but after being so used to the old logo for quite some time, it feels slightly disruptive. I'm sure once the rebrand has been rolled out across the channels, we'll be more sure on how to feel.
As for ITV itself, well I only watch it for the sake of "Downton Abbey" and the Granada "Sherlock Holmes" series, occasionally the odd film, since nothing else strikes me as interesting enough.