- Favourite Ride
- Steel Vengeance, Cedar Point
Fair enough. Do you believe the Merlin Management should invest more liquid capital into the RTP division given the current financial situation? Do you believe that more money into Entertainment/Rides would bring the masses back?
I do, however, believe that the damage to Merlin's Reputation on the Balance Sheet (intangible asset of goodwill) will taken a massive hit - something I don't believe the Merlin Financial Team have properly accounted for.
My view is that by reducing the ride line up, entertainment offering and food and beverage offering at the theme parks, is that the park is no longer able to cope on busier days, which arrive from time to time (e.g. Scarefest / Fireworks). Furthermore, guests who have been visiting the park for a long time, notice these lacking elements and clearly it will negatively affect the reputation.
Alton Towers is a 2.5 to 3m guests a year theme park. Whilst those numbers might not be there right now, it needs to be absolutely prepared for when those numbers return. And it could be 2017, 2018 or 2019. Or even 2020. But it's needed.
I don't have much time for KPIs. Alton Towers are very good at directing you towards them after a positive experience but far less keen for you to do so when something goes wrong.