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ℹ️ Heads up...
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There isn't a lot to it unfortunately. It was very rushed.
I'm guessing the aim of the theming was to create a dystopian metropolis feel of an orwellian nature. There are a lot of mass surveillance symbols like cameras everywhere, and mind control attempts through all the different uses of machinery to attempt to make the people constantly in a state of happiness.
Had more tare been taken to the queue line and station, it could of been made a lot better. A hospital section containing mad scientists and offices with evil government bureaucrat animatronics inside the station building would of made it a great ride experience throughout.
The Smiler lore is quite scattered around. Have you watched the 'Smile. Always.' YouTube series? It's a series of short episodes each about 5 minutes long. They follow two teenagers who try and create a film for a school project about the MOJ experiments and a man who went missing during them, from what I remember. If you're looking for lore, that's the best place. If you just search Smile Always into YouTube, it's on the Alton Towers official account so it shouldn't be too hard to find Hope I helped.
(Edit)> It's also worth noting that the other rides in the X-Sector tie into the MOJ experiments aswell, they're all different experiments.You can find that on the Alton Towers website.
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