I think the biggest difference is they know they just a family run theme park but will a great business plan. They have a great working relationship with holiday extras who run the short breaks for them. Hotel extras fills the hotels for 1 or 2 nights and in return Paulton’s offer hotel guests 2 days for the price of 1.
For example last year we looked at staying at Alton Towers but the cheapest room with tickets for the 31st August to 1st September was £850 for 2 adults and 2 children aged 9 and 2. The same dates for Paultons but we went down on the 30th (booked a days inn holiday for £51) We stayed at the holiday inn which is less than 15 mins away from the park and it cost £276. I don’t think we spend £500 which included food, drinks and petrol