Here to defend The Smiler!
Makes sense, and without that name the frankly EPIC after ride:
"YOU BELONG TO THE SMILER" wouldn't exist!
I didn't really mind the name at first, didn't like the theme, and I wasn't a big fan of the ride either, or the queue (which on the whole, I still really don't like at all).
However, The Marmaliser, The Smiler, cheesy as you like - yet remarkably does manage to squeeze some sinister into there!
Can't imagine it called anything else now! And it does make you smile! (be a darn near perfect coaster if they ironed out those horrendous jolts in the track).