Event Archive

Events

 

Scarefest

2007 Onwards

Over the years, we’ve seen many changes to the resort’s annual Halloween event. Take a trip down memory lane at Scarefest attractions of old.
 

Oktoberfest

2020-2024

The park gained a little extra OOMPH in 2020 when they introduced Oktoberfest to their event line-up, bringing a taste of Bavaria to the Staffordshire Moorlands.
 

CBeebies Land – 10 Years Celebration

2024

A host of familiar faces arrived at Alton Towers in 2024 to celebrate the 10 Years of CBeebies Land in style on the front lawns.
 

Festival of Thrills

2022-2023

A music festival celebrating all the park’s big coasters. Headliners took to stages around the park, each representing one of the park’s big six coasters with a different style of music.
 

Mardi Gras

2021 – 2023

The park took it to the streets, in this celebration in the style of the classic New Orleans festival. Floats and dancers spread across the park to bring festival vibes to Alton Towers
 

Feb Half Term

2006-2015

Take a look back at the park’s past February Half Term events.
The park’s yearly February opening to welcome thrillseekers and families alike to blow off the new year cobwebs.
 

Alton Towers Live

2010-2013

Let’s get the party started! We archive information on the park’s musical guests who performed at the Alton Towers Live events, and other concerts such as the park’s 30th anniversary 80’s concert.
 

Chocolate Towers

2006-2007

For two seasons, Alton Towers celebrated Easter in style with Chocolate Towers. From a chocolate volcano through to a fleet of Easter Bunnys, Chocolate Towers filled the park with sweet treats.
 

The Great British Bucket and Spade Event

2006

Towers Street was transformed into a turn-of-the-century seaside resort for the summer months of 2006, complete with beaches, Punch and Judy and a show inside a giant inflatable whale.
 

Alton Towers’ Diamond Jubilee

1988

Sixty years of heritage, ten years of Magic
 

It’s A Royal Knockout

1987

The Royal Family descended on Alton Towers, when the park played host to a celebrity version of the popular game show It’s A Knock Out.
 


Promotions

All Time Greats

2011

Over Summer 2011, the park launched a campaign to discover which of their coasters was the park’s All Time Great.
 

Towers Loving Care

2016-2018

Between 2016 and 2018 Alton Towers embarked on a park-wide TLC. In the wake of the Smiler crash, this refresh programme saw several attractions depart from the park, alongside a lot of repair and repainting work.