Surely for anything substantial to happen in the CATCF building we would have seen some movement by now?
And you don't need a USP, a world's first or an IP to sell a good ride (especially the latter two points, though I agree that they can certainly help ). Everything these day needs some sort of USP that makes it different from the rest, and that makes it stand out. Otherwise it's harder for people to take an interest in it. Take Helix, for example. What could its USP be? Well, a number of things. It's a smooth, fast, thrilling ride that intertwines with Lisebergbananaramabanan, has multiple inversions, and is built on the side of a freaking hill. I guess the last bit could be a USP in its own right, and everything else would just be a great added bonus. I'm intrigued to see what these developments for 2017 are (though it's pretty certain that it's going to be the CBeebies flat and hotel, and this development mentioned on LinkedIn is SW8 that got pushed back by a year).The problem with Merlin is they rarely take risks. It seems if it doesn't feature a USP, world first or an IP there is no chance of that development happening.