Don't you think that's the problem though? Baragain basement prices for a bargain basement experience? You can buy DVDs from the bargain bin in Asda for £2 but its only a good deal if the movie is OK.
Towers is an incredible and unique park. Other theme parks have to spend millions on theming to get what Towers have naturally. I love the place dearly, which is why it breaks my heart to see what it has become.
People are coming for a cheap day out, nostalgia or because they haven't been in a while. If they charged £150 for a season pass and £45 entry with deals and coupons but offered a Europa Park style experience (which they could do with some investment), then there's no reason why they couldn't go over 3 million plus per year. But they don't. The park has one of the best settings in the world for any theme park. So seeing it run as a fun fair is cringe worthy.
It's a race to the bottom. Relying on the parks good name and image of yesteryear mixed with heavy discounting to drive people in. It's a recipe for short term gain with long term terminal decline.