From The Mirror (Be careful), No mention of the incident!Ever wondered why you feel weirdly energised after a tummy churning rollercoaster ride or watching a scary film?
According to a new study* the effects we feel are the result of 'good thrills' which help us feel a prolonged sense of happiness.
The research, commissioned by Alton Towers Resort, shows 65 per cent of Brits enjoy the thrill of a man-made adrenaline rush, and 1 in 3 Brits say they would feel happier for longer after riding a rollercoaster than going shopping(Bert's Side Note: Shopping = Boring, What idiot would prefer shopping to visiting a theme park).
Forget Christmas - true happiness comes at the end of a rollercoaster ride (Image: Alton Towers)
Commenting on the study, renowned psychologist Donna Dawson, who specialises in personality and behaviour, said: “In more primitive times, adrenaline is what fuelled the ‘fight or flight’ syndrome, where we either faced up to the enemy or ran away from them, whichever was better for survival. Nowadays we can enjoy a thrilling experience and feel the same surge of adrenaline but in measured circumstances, making the sense of euphoria last, long after it is over.”
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So there's good news for thrill-seekers in the pursuit of happiness - the theme park is set to open a new attraction for spring 2018 that is mysteriously codenamed SW8 (Secret Weapon 8).
SW8 will join the line-up of high-octane rides that include Oblivion, the world’s first vertical drop rollercoaster, and Nemesis, Europe’s first inverted rollercoaster.
James Walker, Marketing Director for Alton Towers Resort who commissioned the study, commented: “This research supports our instinct that most people get a sense of prolonged happiness and accomplishment after doing something we find scary. With the launch of a brand-new thrilling experience at Alton Towers Resort in 2018, we’ll make sure there is plenty more ‘good thrill’ on the horizon.”
Just another one of Merlin's PR stunts.