jon81uk
TS Member
Though I still see it as a way of getting people to buy a overnight stop and come back next day.
Yet its the later closing (ScareFest & Fireworks) that really makes people stay over as it means they can't get home at a reasonable hour. As you said, closing at 4pm gives people time to get home avoiding the traffic. 7pm summer closing would probably get more people to book hotel rooms than closing early.