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Nick Varney said:Due to the decline in visitation at Alton Towers experienced in the second half of 2015 and in anticipation of a continuation of this in 2016, action was taken towards the end of 2015 to re-align the cost base. These savings have been achieved more rapidly than initially envisaged, with any further operational improvements expected to be more modest as the focus shifts towards driving revenue growth. Crucially, we are pleased that guest satisfaction has remained above target levels.
while looking at that, i spotted this on the website, called the "Backstage News Feed". it has interesting behind-the-scenes articles about various things:Merlin's 2016 preliminary results can now be seen online. In summary there was a 3.6% increase in revenue (at constant exchange rates) and 4.3% like for like revenue growth in the Resort Theme Parks division. Nick Varney has said that despite a full year of lower visitor numbers at Alton Towers the recovery is well underway. He also said this about the cost cuttings that we have seen:
That is pleasing to read but let's wait and see what happens throughout the season and into 2018. Will there be a further re-aligning of the cost base if things do improve significantly over the next couple of years or will Merlin be too tempted to just keep it low to boost profits?
The presentation to go with the report states that a full recovery is anticipated in 2018. It also points out that guest satisfaction (based on touch screen data) was 94% in 2016. I'd love to delve into the data behind this and see exactly what is there and how they choose to present it!
Here's a video:Merlin have missed a trick , could have converted Sub Terra with VR ..
better than it just sitting there empty
North America’s First Permanent Drop Tower VR Ride Coming to Six Flags Over Georgia