Merlin clearly know what they are doing and what the guests want!
I'm sorry Matt, but this is a ridiculous statement. If they knew what they were doing and what guests wanted, Galactica would not be in the sorry state of having almost all of its VR removed after just two seasons.
If they knew what they were doing and what guests wanted, we'd have potentially a great David Walliams-esque re-theme of CCL this year to cater for the next age bracket up from CBeebies, not an upcharged Midway attraction.
If they knew what they were doing and what guests wanted, we'd have a greater emphasis on permanent live entertainment throughout the season. This was nailed in the form of
temporary entertainment last year with the band performing during the WickerMan opening, as well the choice to display the World Cup on park. It's proof that entertainment works, but oh yes I forgot, Merlin insist nobody wants to visit theme parks for live entertainment.
If they knew what they were doing and what guests wanted, they would focus on making investments to get guests to stay in the current existing accommodation. Not wasting money on new accommodation that will just continue to make the resort occupancy rate look a laughing stock.
If they knew what they were doing and what guests wanted, they would not continuously invest in actor led attractions knowing full damn well they can't afford to staff them and they will be cut only a few number of seasons later. (Looking at you Krake Lebt, Saw Alive, Sub Terra, I'm A Celebrity...)
Knowing what you are doing and what guests want is having the balls to tear down two iconic B&M inverts to replace with a new highly themed family thrill coaster. Not cutting operating hours or removing/leaving rides left to stand in sorry SBNO states.
Merlin
have an idea of what they're doing to please investors and investors only. They do not however have a firm grasp on delivering what guests want to the calibre that other parks and big companies do. They have proven time and time again that their approach is quantity over quality. I am adamant that your persistent optimism will not and can not hide this forever (given I was exactly like you once upon a time, Merlin eventually broke me).
Their own marketing campaign for Towers this year contradicts everything that the resort stands for. Escapism. Yet here they are throwing 'research statistics' and Brexit into people's faces. That is not escapism.
The only viable form of escapism when it comes to the theme park industry in the UK now is to jump on the next flight out of here and get to parks on the continent or in the US. (I'll give Paulton's the benefit of the doubt for next year).