Really? You'd really rather have to queue 70 minutes (or whatever the queue time is) whilst watching empty seats go round than have a single rider queue to use? How is that better?
If you don't know about the SRQ, then you're still waiting the 70 minutes. So it needs advertising.
If it's being run poorly, then you have to consider if it's really worth the hassle of organising it for a select few people.