£12 for access to Alton Towers Gardens and grounds may be a little on the pricey side (but Alton Towers is, and always has been expensive).
But as a comparator somewhere like Trebah Gardens in Cornwall which is similar design to Towers in that it is a valley garden is £11 entry. So it’s not a million miles away price wise.
I sincerely hope this isn’t a flash in the pan and it actually gives the company a re-focus on the Gardens, I was very pleasantly surprised at the state of the gardens last year but there is no denying they need more care and attention.
There are so many possibilities for opening the gardens on mid-week close dates, during winter, packaging them into a short break options etc etc. I really hope this leads on to bigger and better things.