2021: Opening date & Tickets Onsale

Discussion in 'General Discussion' started by AT86, 14th Oct 2020.

  1. Mikw

    Mikw TowersStreet Member

    Messages:
    659
    Likes Received:
    818
    Why are we arguing for such a steep price hike?

    The park was recovering well until Covid. The season pass price was working.
     
  2. Mikw

    Mikw TowersStreet Member

    Messages:
    659
    Likes Received:
    818
    Ripped off? Those closed attractions (after the Smiler crash) have, largely, reopened.

    We've had new rides too, Entertainment and events have improved recently too. Operations and reliability are very decent.

    Yes, I've been to Europa Park and it's brilliant. However my friend who did it with me (not a theme park geek) enjoyed Alton Towers Oktoberfest just as much.

    I think what you are arguing for will lead to less park hours, more closed park days (off peak) and much higher prices for the user.

    Keep it as it is and we get a major coaster every 4/5 years, at least one new thing every year and a park that's been getting better the last few years.
     
  3. I think there will be a significant passholder drop off in 2021 as people can't be bothered with all the pre-booking covid restrictions so the poster who want a reduction in passholders will be their wish without putting up the price of the pass to £100.
     
  4. jon81uk

    jon81uk TowersStreet Member

    Messages:
    3,355
    Likes Received:
    2,346
    Because the park is worth more than £55 a season, as raised by others already in this thread.
    No other non-Merlin UK park offers such a cheap pass. Blackpool is £110 on a special offer at the moment. Back in 2016 it was £120 for an Alton Towers annual pass.

     
    MaxPower, pluk and Swarm Chris like this.
  5. jon81uk

    jon81uk TowersStreet Member

    Messages:
    3,355
    Likes Received:
    2,346
    Submission and Ripsaw haven't been replaced. The Ice Age 4D show hasn't been replaced. The pirate stage show hasn't been replaced. Which closed attractions have re-opened?

    Charlie and the Choc factory got replaced with a pay-extra attraction.

    Overall there has been a loss of attractions over the last few years. The only area to grow is CBeebies.

    Yes I agree 2020 has seen great improvements in seasonal entertainment, but except for CBeebies there is still no shows in the park (live or 4D).
     
    MaxPower, James, Nerdsticks and 4 others like this.
  6. Ethan

    Ethan TowersStreet Member

    Messages:
    1,072
    Likes Received:
    633
    I'd personally set the day price at £40 and the season pass £120 that seems about right
     
  7. Wouldn't pay that for a day ticket but if they need the money then why not.
     
  8. jon81uk

    jon81uk TowersStreet Member

    Messages:
    3,355
    Likes Received:
    2,346
    Well peak day tickets are already £38. Will be interesting to see what happens with season & annual passes next year. I think the 3 years we've had of the bargain £55 pass is gone.
     
  9. Mikw

    Mikw TowersStreet Member

    Messages:
    659
    Likes Received:
    818
    I seem to recall Hex and a whole lot of the regular attractions closing after The Smiler accident, and the park was eerily quiet, and understandably it wasn't worth opening on days when it was forecast to be quiet.

    And we got Wickerman, and the Dungeons and Walliams World, i think the current model of attracting people to come into the park without ripping them off on the gate is working well

    Price hikes (and big ones as your proposing for season pass holders) will surely put people off, and that's not the way to run a theme park.
     
  10. rob666

    rob666 TowersStreet Member

    Messages:
    4,217
    Likes Received:
    7,088
    Location:
    Lancashire
    My only Merlin pass was the season after the smiler crash.
    Hex, and all the other attractions opened, but many rides closed early on very quiet days, because of the lack of punters...a bit like Blackpool this autumn.
     
    MaxPower likes this.
  11. pluk

    pluk TowersStreet Member

    Messages:
    1,264
    Likes Received:
    2,079
    Location:
    Essex
    Giving away your product for near as damn it nothing is not the way to run any business.

    That becomes much much more obvious when outside forces limit your capacity so full paying guests cannot subsidise the ones coming in for nearly nothing. That's been the crux of the problem since reopening.

    Pricing has to reflect the cost to the business. Assuming some level of restrictions on capacity will be in place in the medium term, the cost of a passholder turning up is a very real one when a it means another guest willing to pay to enter is unable to do so as the capacity is taken. The cost to the business each time that happens (having taken a couple of quid maximum for that entry, pro rata, but losing £35+ each time) is not sustainable.

    Passes come with huge benefits, so they should come with a large price to reflect this. Sell fewer at a higher price, protect capacity, everyone is a winner. Apart from those currently getting something for nearly nothing, but those are people you can afford to lose.
     
  12. jon81uk

    jon81uk TowersStreet Member

    Messages:
    3,355
    Likes Received:
    2,346
    yes Hex did close for a refurb for a year and it probably was a mix of cost cutting, but it also got replacement speakers and some other work done.

    Wickerman replaced the flume, Dungeons (a pay extra attraction) replaced Charlie, Gangsta Granny is a better attraction that wobble world, but still really a replacement. With the loss of many flat rides and shows there has still been an overall reduction in the number of attractions, with the exception of the CBeebies area.

    I’m proposing a return to the single park annual pass price from 2016 rather than the recent super low price. Even at £120 you only need four to five visits to pay for it.
     
  13. Mikw

    Mikw TowersStreet Member

    Messages:
    659
    Likes Received:
    818
    Which is all well and good but the massive price hike wouldn't guarantee any more new rides
     
  14. Mikw

    Mikw TowersStreet Member

    Messages:
    659
    Likes Received:
    818
    How can you say "everyone is a winner" when some users would be priced out of going?

    And less guests on quiet days would result in more closed days?
     
  15. pluk

    pluk TowersStreet Member

    Messages:
    1,264
    Likes Received:
    2,079
    Location:
    Essex
    Because those people 'priced out of going' bring little to nothing to the good of the park. Things have a worth, a value, people not able to recognise and realise that can't go, just like I can't go to Barbados for my holidays. If they can afford an AP they clearly can afford a day ticket, as that is the same or lower price, they just have to decide if that is worth it for them. They patently can afford a visit though.

    Why would 'less guests' on quite days result in more closed quite days if the guests currently attending those days are not paying on the day to do so? The park doesn't make money if it's full of people who've got in for free*, so they should make an offer that's sufficient to turn a profit on ticket sales and is low enough to encourage off peak visits over peak times for some people. It's a really simple pricing concept used pretty much universally across leisure businesses.

    *They do in some ways, by ripping off the people there with carparking and poor value upselling, those things should go.
     
  16. jon81uk

    jon81uk TowersStreet Member

    Messages:
    3,355
    Likes Received:
    2,346
    don’t think of it as a massive price hike. It’s the removal of a massive discount. The single park annual pass was £80-120 for years and years.

    @pluk explains all the other reasoning behind sensible ticket prices. As they have said, a weekday full of pass holders does not make any money for the park.
     
    MaxPower, Matt.GC and BarryZola like this.
  17. rob666

    rob666 TowersStreet Member

    Messages:
    4,217
    Likes Received:
    7,088
    Location:
    Lancashire
    But you can imagine the headlines in the Mail...
    Towers increases prices by 100%, Overnight, in a Recession!!!
     
  18. AstroDan

    AstroDan TS Forum Team Team Member

    Messages:
    6,504
    Likes Received:
    9,602
    Location:
    Staffordshire
    Favourite Ride:
    Steel Vengeance, Cedar Point
    Alton Towers park pass, with the perks, should be £120-150.

    A premium MAP more £200-250.

    The bargain basement offers need to stop.

    Sent from my SM-G973F using Tapatalk
     
    MaxPower, Matt.GC, MattyH and 6 others like this.
    Posted 1st Nov 2020
    #58
  19. James

    James TS Founding Member

    Messages:
    3,937
    Likes Received:
    2,681
    Location:
    S.Wales
    I bought a season pass last year for a two night stay on the resort, because it worked out cheaper than actually buying a multi-day ticket (I did not visit any other time of the year).

    That should not be the case. A season pass should at least be 4x the price of a day ticket.
     
    MaxPower, MattyH, Ethan and 1 other person like this.
    Posted 1st Nov 2020
    #59
  20. Matt N

    Matt N TowersStreet Member

    Messages:
    6,008
    Likes Received:
    4,795
    Location:
    Forest of Dean
    Favourite Ride:
    Mako (SeaWorld Orlando)
    I thought the Premium MAP still was in that sort of price range? Mine cost £229 when I bought it in February.

    How come people want the cheaper pricing removed, out of interest? 12 months’ admission with a day ticket is something that quite a few places do (for example, I went to the Black Country Living Museum yesterday, and they operate a similar thing), and people often used to complain that Towers’ prices were way too high, so I’m just wondering why people seemingly want the high prices back. Is it to do with the issues caused this season with reservations, or is it something else?
     
    Posted 2nd Nov 2020
    #60

Share This Page