yeah, compare this advert to the wickerman, both were aired at the same time (although I mainly ever saw the wickerman adver on TV as they didn't advertise icon much where I was).
Icon it is hard to tell what it is really abstract, fusing metal??? track under ground hard to tell what you are looking at until you are told it is a rollercoaster (these aren't enthusiasts, they may not know what coaster track looks like), and still don't know much about it.
but the wickerman on the other had, you start with the hall of the mountain king but sung in the wickerman style with the towers street (instantly know it is AT), then some scenes showing the wickerman story, instantly you know it is some cult, with a burning man. then the rollercoaster on the track, with more than half the time showing the ride in action you now know it is a new wooden coaster.
From: https://www.youtube.com/watch?v=a2G0sUQDSAg
From: https://www.youtube.com/watch?v=BdGf1wf6ss0