It's a little bit different when they're charging renewals more than people buying passes for the first time.At the time it was the cheapest possible price.
A few weeks later it wasn't.
Very common business practice.
Especially in Blackpool!
More chance of icon getting its mirrors dusted than you getting a tenner off Mandy Jamie!
I'm sure it's made them a bit of money short term, but long term things like just serve to damage the park further.
What do they think will happen next year when renewals come around? How can we trust the price they advertise when the passes are likely to be put on sale for a cheaper price a few weeks later? And if they don't go on sale again, they will have lost us as customers.