Pleasure Beach don't look after their guests, that's the problem. Did they really think their way of operating (hefty price rises, closing early, annoying 99% of guests with poorly operated SP etc) was going to work long term?
You have raised a couple of interesting points here. Have they annoyed people too much? I arrived at the Pleasure Beach on Sunday at 9:30ish and after getting my wristband, went and sat near the Crazy Golf next to their car park. The majority of people who drove up to the gates didnt go in. £18 is way too much and this first experience of the park can be off putting.
Secondly, lets face it, the park was dead on Sunday, but they were still selling Speedy Pass. People had bought it and were still using it even though rides were walk on. Why were Pleasure Beach selling it all as those customers which had purchased it will have negative thoughts about the ethics of the park. I remember visiting Islands of Adventure and tried to buy their fast pass package only to be told by this helpful lady that she wouldn't sell it me as I wouldn't need it.
With regards to opening times, when I got my wristband, I was advised the park was closing at 6pm. The entrance to the park said 6 as well first thing. Park close was 5pm. Was that miscommunication or did they close earlier because the park was quiet? Either way as a customer, I was advised one time, it closed another.
I also overheard a few people talking about their stay at the Big Blue and were saying that they thought the parking charge was ridiculous and felt like a kick in the teeth after paying a premium to stay there.
With regards to Icon, its a great family coaster and by far was the busiest ride all day with people running round an re-riding. However, I live in the Midlands and have not seen a single advert for the park. So do people know about it?
To cut a long post short, its interesting times at the park and maybe not for the most positive reasons.