Anyone remember the period where the Pleasure Beach company was
obsessed with the Millennium Dome. Maybe it was WGT more than the company as a whole - there's still a great letter from WGT to Tony Blair under the Ark.
It's sort of ironic that Valhalla, much like The Dome failed to attract the number of visitors they were hoping for. I don't know exacly what the visitor numbers were like in the year 2000, but Valhalla certainly didn't build on the success of the Big One as it was supposed to and my understanding is that it's been somewhat of a money pit for the park ever since.
On a side note, I visited the Millenium Experience twice and have nothing but fond memories from it. Given the huge scope of the project and the ambition behind some of the attractions within, it's amazing that it hasn't had more of a long-term impact on the UK visitor attraction industry. I can only find very limited records of it online which is surprising considering it attracted over 6 million visitors. It seems that the Dome is just remembered as an expensive white elephant whilst the actual content of the exhibition has been almost forgotten.
From what I understand, The Dome was very well-recieved by most visitors who actually went. I think it's a shame that it failed to capture the public's imagination, but this was in no way helped by the press at the time who had pretty much decided it was going to be a failure before it had even finished construction.
The Dome also sparked my interest in World's Fairs of which there is a long and storied history in Britain - there are a lot of interesting parallels between these events and the amusement park industry. Many rides started life at World's fairs before finding permanent homes at parks such as the Barry Island Scenic Railway and Missile at American Adventure.
Anyway, in Summary, Valhalla and the Dome - Both were ambitious and expensive, both were succesful in terms of the visitor experience (in my view) but both of them failed to draw in the crowds they had hoped for.