At the moment it is an obscure title, however there are rumours they are trying to turn the park around from being tacky to classy (a bit like what's been done elsewhere). By taking Blackpool's Space Invader 2 and theming it to a fairly good standard they've not started off too bad, though they've a long, long way to go.
The park is also set to receive an IP in the form of a 'Sooty Land' in the not too distant future too, as confirmed by the park in an interview last year. A good manoeuvre really, as it wouldn't cost them a penny to buy the rights to implement it.