Here is their latest advert
The world first pressure comes from above to make a new ride more marketable but with this it doesn't need the world's first it will be a hit with families and could be one of Merlins best dark rides.Wonder if they're claiming the Heide Ghostbusters ride is a world's first after Motiongate opened one...
Working in Merlin's Marketing department is probably one of the easiest places to work in that area...
I agree - but you have to get people there in the first place to enjoy it and this helps create interest in the ride. Most media coverage will mention the fact that it is a world first. In a society obsessed with brands and IPs, the fact that this is indeed the only place where you can experience the IP in this way is a solid message.The world first pressure comes from above to make a new ride more marketable but with this it doesn't need the world's first it will be a hit with families and could be one of Merlins best dark rides.
The world's first won't harm the campaign but in most cases isn't necessary or economic with the truth i.e. Galactica.Let me put the question to the complainers in this thread another way. Does the 'world first' marketing tool harm the campaign in any way? Is it neutral and inconsequential toward the success of the campaign? I suggest it is neither of those and can only assist in making the campaign more successful.
I agree - but you have to get people there in the first place to enjoy it and this helps create interest in the ride. Most media coverage will mention the fact that it is a world first. In a society obsessed with brands and IPs, the fact that this is indeed the only place where you can experience the IP in this way is a solid message.
Still lost by the complaining in this thread.
It won't have a world's first element like the secret weapons, just the theme of the ride is a world's first.As long as the worlds first does not take too much budget from the whole ride and the ride quality is top notch.
This guy is mad.
This was discusser recently, but he DOES have some points that are quite right and need to be looked into; however the clear vendetta against Merlin and poor usage of stats makes his points muddy and confused...
Not helped by daft enthusiasts kicking up a fuss with him because he dares attacks Merlin over quite serious matters...