Chessington World of Adventures Resort

[dave___]

Capri-Sun is a Coca-Cola brand and Coke have been supplying the Tussauds theme parks for years, there is/was a Coca-Cola room at the Alton Towers Hotel.

It’s a weird quirk with capri sun, it’s bottled and distributed by Coca Cola but is still wholly owned by its Swiss parents. Apparently they are taking everything back in house this year away from Coca Cola too

 

[Matt.GC]

1990's - Coca-cola and Cadbury's Chocolate themed rooms.

2020's - Capri sun and Oreo themed rooms.

2050's - Panda Pop and that flavour of Nik Naks that nobody likes themed rooms.

 

[Zeock]

I like the designs of the rooms, but not the sponsorships associated with them.

 

[Dave]

What a strange mix of brands.

Then again it’s curious that no one had a problem with Cadbury and Coke in ATH yet this seems jarring. I can almost get my head around Oreo as it is a very popular brand but Capri Sun is just naff juice.

Don’t get the marketability either, who is out there that will pay extra to stay in the plastic juice themed room?

 

[sock]

I would pay extra to stay in a room with a slide, not gonna lie. Don't really care about capri sun but the slide changes everything.

 

[djtruefitt]

The one thing that strikes me about these themed rooms and those in the past, is how this is basically one large vinyl, with neon lights and not a lot else. Where as old themed rooms used to have actual theming pieces, etc.

 

[TroySmith1]

The one thing that strikes me about these themed rooms and those in the past, is how this is basically one large vinyl, with neon lights and not a lot else. Where as old themed rooms used to have actual theming pieces, etc.

I disagree looking at the pictures I feel it’s a good mix of both Vinyl and theming with added bonus of complimentary themed carpets & themed bathrooms (most parks don’t theme the bathrooms) It’s not for our “target market” so we won’t fully get it….but for all the big baby’s here including me it’s a big yes to the for the slide and free treats!

 

[George W]

Yikes though although I checked a random date in August both of the new rooms came in at £464 for 1 adult
Or for a family of 4 (2 adults 2 children) it came out at £602 which is insane especially for 1 night.

Granted I checked a peak date but this is realistically when regular families would be looking at coming, just think about what else you could do with that £602 other than to sleep next to an advertisement.

 

[jon81uk]

Yikes though although I checked a random date in August both of the new rooms came in at £464 for 1 adult
Or for a family of 4 (2 adults 2 children) it came out at £602 which is insane especially for 1 night.

Granted I checked a peak date but this is realistically when regular families would be looking at coming, just think about what else you could do with that £602 other than to sleep next to an advertisement.

How much is a standard room on the same date?

Is it just that Merlin hotel prices are insane or the upgrade to the suite is expensive?

 

[dave___]

I've just run a check through merlin holiday club - on 5th august, for 1 night, 2 adults and 2 10 year olds comes out to £420 for the Oreo room.

Standard room is £199

 

[BooMT]

How much is a standard room on the same date?

Is it just that Merlin hotel prices are insane or the upgrade to the suite is expensive?

This looks about right for the Merlin themed rooms across Lego/Chessy/AT - the prices are unhinged at peak times - sometimes you can get a good midweek deal with HC but mostly... insane pricing.

 

[AT86]

It seems the MAP team have taken to hiding replies when it comes to their post about these rooms. Never a good look when a company resorts to this.

 

[RicketyCricket]

Hiding replies has the exact opposite affect. It's the first thing I look at

 

[Funcone]

Imagine trying to drink £300 worth of Capri Sun to get your money's worth.

Maybe they'll have Capri Sun in the shower. They could call it a golden shower or something.

 

[Zeock]

I like the fact that the Capri-Sun room has a slide. I can't think of any other hotel rooms with slides in them. However, it is massively overpriced.

 

[Funcone]

It does sound like something out of The Simpsons.

“But Homer, why did you spend £600 on a hotel room”.

“Because it had a slide”.

 

[Rob F]

Other end of spectrum….Homer why did you book this room…. The kids wont sleep when there is a slide by the bed ….. because Marge

 

[Reb]

I wish Chessington would focus on their own brand a bit more. I'm sure kids would beg to stay in a vampire room over an Oreo one.

I don't understand this insistent use of IP's to drive sales, especially when they come so out of left field... Like Capri sun? Is that really going to bring people into the park? It's seemingly as random as a bic ballpoint pen room...

 

[NuttySquirrel]

I wish Chessington would focus on their own brand a bit more. I'm sure kids would beg to stay in a vampire room over an Oreo one.

I don't understand this insistent use of IP's to drive sales, especially when they come so out of left field... Like Capri sun? Is that really going to bring people into the park? It's seemingly as random as a bic ballpoint pen room...

To be fair, Vampire is so knackered that themeing a room to it seems like a high risk venture!

I'm not sure they have a particularly strong brand identity anywhere aside from World of Jumanji.

I do hate corporate tie-ins like this, although I'll admit the Capri sun room is colourful and fun-looking for young children.

 

[Bowser]

I wish Chessington would focus on their own brand a bit more. I'm sure kids would beg to stay in a vampire room over an Oreo one.

I don't understand this insistent use of IP's to drive sales, especially when they come so out of left field... Like Capri sun? Is that really going to bring people into the park? It's seemingly as random as a bic ballpoint pen room...

I think the equivalents at AT (Cadbury's and Coke) are popular so they're imitating that success. I expect the brands are paying to be there too.