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Chessington World of Adventures Resort

Here is a mock up picture
Tower%20Aerial%20View.jpg

There are a couple more pictures here:

First Look: Chessington Reveals New £15m World of PAW Patrol for 2026

Chessington World of Adventures has officially unveiled first look images and key details for World of PAW Patrol, the UK’s first and only dedicated PAW Patrol-themed land, ahead of the opening in spring 2026.
www.themeparks-uk.com www.themeparks-uk.com
 
£15m?! That seems like a huge amount of money for the size of area they’re building and calibre of rides, particularly when we consider that Hyperia supposedly cost around £17m and Minecraft is supposedly costing £20m!

Is Paw Patrol a particularly expensive IP or something? I find a land of this size costing only £2m less than the UK’s tallest and fastest coaster hard to believe otherwise.
 
Matt N said:
£15m?! That seems like a huge amount of money for the size of area they’re building and calibre of rides, particularly when we consider that Hyperia supposedly cost around £17m and Minecraft is supposedly costing £20m!

Is Paw Patrol a particularly expensive IP or something? I find a land of this size costing only £2m less than the UK’s tallest and fastest coaster hard to believe otherwise.
Click to expand...

I would guess it's due to the extensive theming whereas Hyperia has..... none. I believe there are also facilities in the area as well as the rides.

For comparison, Peppa Pig World cost approximately £6m back in 2011, which inflation puts at around £9.5m. Now Peppa has more rides but Paw Patrol looks like it has much larger scale theming from what we've seen. And as you say, there are licensing fees to consider whereas Hyperia had none.

I think you're right to question it though, £15m does seem a lot so where has that figure come from? Could simply be a hyped up figure for the press to make it sound more impressive.
 
Matt N said:
£15m?! That seems like a huge amount of money for the size of area they’re building and calibre of rides, particularly when we consider that Hyperia supposedly cost around £17m and Minecraft is supposedly costing £20m!

Is Paw Patrol a particularly expensive IP or something? I find a land of this size costing only £2m less than the UK’s tallest and fastest coaster hard to believe otherwise.
Click to expand...
It's worth keeping in mind that when Merlin issues a press release about "investment", they are rarely talking about the invoice from the hardware manufacturer alone.

The £15 million figure will almost certainly include the marketing budget for the launch. It will cover the TV spots, the billboards, the influencer events and the licensing fees paid to Paramount Global for the privilege of using the IP.

When you strip out the marketing spend, the IP costs, the groundwork (which is always expensive at Chessington due to the clay soil) and the infrastructure, the amount spent on the actual physical rides is likely significantly lower.

Comparing it to Hyperia is a bit of an apples and oranges situation. Hyperia is a record holding coaster, yes, but it sits on an island of dirt with a shop and a desert van. It has virtually no theming and arguably half a layout. The cost was almost entirely in the steel and the engineering (and it shows).

World of Paw Patrol, conversely, requires extensive scenic construction. Facades, paved areas, planting, animatronics (or at least static figures) and immersive environments cost a fortune to build and install. Theming is expensive. Concrete is expensive. A steel support column is relatively cheap, but making that column look like the Lookout Tower is where the money goes. They're also definitely including the hotel room rethemes and character costumes in the investment amount.
Bowser said:
For comparison, Peppa Pig World cost approximately £6m back in 2011, which inflation puts at around £9.5m. Now Peppa has more rides but Paw Patrol looks like it has much larger scale theming from what we've seen. And as you say, there are licensing fees to consider whereas Hyperia had none.
Click to expand...
It's also worth noting that construction inflation has vastly outpaced general inflation (CPI) since 2011. The cost of materials and labour in the UK construction sector has skyrocketed post 2020. The £6 million Paultons spent on Peppa Pig World in 2011 would probably cost close to £12 - 13 million to replicate today, purely on materials and labour costs, before you even factor in the "Merlin Premium" / corporate bloat.
 
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