GooseOnTheLoose
TS Member
- Favourite Ride
- Ug Bugs
You're entirely misunderstanding Alton Towers business strategy. It's not an amusement park, you're not paying to get on the rides, you're paying for access to the resort. Based on this principle, of course you should charge the same amount for an adult and a child, they both get equal access to the park. The rides aren't essential to Alton Towers' business model, but they are the main draw. They're the things that get you in the gate, that make you want to come, but it's not what you're actually paying for.Doesn't mean that Towers shouldn't charge based on the lineup available on the day. Yes families are getting cbeebies for cheaper than in the main season but I think the pricing for the main season is all wrong. How can a 3 year old be the same price as an adult who can ride everything. The prices should be height related like they do with wristbands at Fantasy island. So for example under 1m £20, 1m-1.2m £30 and above 1.2m £40 I think that would make more sense
Towers don't charge based on the lineup available all day. Alton Towers charge for access to a park on specific days of the year, with no guarantee on a ride offering or lineup. There's an expectation in the main season that everything will be open, but it isn't often the case. Towers charge based on when you're visiting. Their pricing strategy revolves mostly around when families are likely to be off together and are looking for things to do. This is why weekends and school holidays are considered peak times. They know that most people are going to visit on those days, or can only visit on those days, so they can charge a premium for the privilege.
You charge the most for access when you're going to be busy. You charge the least when you're going to be quiet. The former are going to come anyway, so they're price blind. The latter, you use lower prices to encourage extra visitors you weren't expecting to get.