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Disneyland Paris: General Discussion

Whelp. I’m hanging up my comedian hat and disappearing into a small cave forever.
 
the new McDonald's that opened in Disney village today is also the biggest in the world
I was talking about this with a friend earlier.

As much as Disney Village was ready for a refurb I think the new style is so disappointing. We were looking at the old photos and remembering Disney Village with all the neon lights, Planet Hollywood, the alligator outside Rainforest Cafe, large theming piece, McDonald's with the Carousel theming...

And then you look to now and everything is so... BLAND.

The new McDonald's looks like any other, the shops look like any shop you'd see in a mall, no bright colours, no theming, there's rumours Rainforest Cafe will be removed later in the year to be replaced with another normal restaurant.

I look back at Disney Village and remember it all from being a kid. No kid these days is going to look at the new version and find any of it memorable and I think that's really sad.
 
I'd love to know what that's a product of.

Budget?
Maintenance?
Brand control?
just a wider shift in taste?

All of the above probably.

Hardly comparable but, it made me think of the Meadowhall Oasis in the 90s where every outlet had it's own identity and theming pieces (cars outside restaurants, flashy neon, elaborate facades etc) and I walk into the modernised Oasis now and feel the same as you describe about Disney Village.

There must be a modern interpretation of that energy that could work, though I don't know what that would be... maybe a middle ground with the odd kinetic element and some subtle storytelling... but Leek Signs-esque Marvel murals do not count!
 
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