Fastrack undermines the hard work of ride staff who are trying to keep the throughput of rides as high as possible to increase guest satisfaction as park management insist on allowing a large number of guests to queue-jump.
I think the primary use of Fastrack should be in compensation. I think it is a convenient way to effectively repair a guest's day experience. If they have been waiting an extremely long time for an attraction that closes, speeding them through a queue later on effectively catches them back up to the experience they should have had. I actually prefer this to any kind of cash or discount reimbursement, as it shows a care for guest experience rather than a default to money.
With this in mind, the handing out of queue-jump passes in the event of a ride closure should be communicated to sales teams across the park and the number of passes available to be sold. If the situation gets really bad, such as there already being a great number of Fastracks already in circulation, the park should begin offering refunds on unused or partially unused Fastrack tickets and only accepting compensation passes at Fastrack entrances in order to best manage the situation.
I do acknowledge that Fastracks are an important source of revenue for the park and that they are not going to disappear no matter how bitter they make us. Limiting numbers and increasing prices is the key. This presents them as a luxury item rather than a viable option each time you visit. The fact that guests are still willing and are attracted to the Gold and Platinum packages at £50 and £96 a pop shows that the desire to spend extortionate amounts to save time will withstand a price increase.
I completely disagree with hard selling at the entrances. Fastracks are essentially paying to offload your waiting time onto other people. Though they can be okay, they're still a bit of a cheat and as such should be separated from the ride itself. Selling Fastracks at the entrances of rides comes closer to simply allowing guests to handing a fiver to the operative to skip the queue. Limiting them to the sales and information booths makes them seem like they are part of a legitimate, organised and well managed system. This also means communication across the park will be easier if the amount of passes to be made available is to periodically change depending on breakdowns.
I don't know about anyone else, but whenever I visit by a certain point in the day, the Fastracks nearly always sell out. Is there any need to heavily advertise them? Will they not sell themselves without constantly reminding non-Fastrack guests that they're getting a raw deal?
I think the primary use of Fastrack should be in compensation. I think it is a convenient way to effectively repair a guest's day experience. If they have been waiting an extremely long time for an attraction that closes, speeding them through a queue later on effectively catches them back up to the experience they should have had. I actually prefer this to any kind of cash or discount reimbursement, as it shows a care for guest experience rather than a default to money.
With this in mind, the handing out of queue-jump passes in the event of a ride closure should be communicated to sales teams across the park and the number of passes available to be sold. If the situation gets really bad, such as there already being a great number of Fastracks already in circulation, the park should begin offering refunds on unused or partially unused Fastrack tickets and only accepting compensation passes at Fastrack entrances in order to best manage the situation.
I do acknowledge that Fastracks are an important source of revenue for the park and that they are not going to disappear no matter how bitter they make us. Limiting numbers and increasing prices is the key. This presents them as a luxury item rather than a viable option each time you visit. The fact that guests are still willing and are attracted to the Gold and Platinum packages at £50 and £96 a pop shows that the desire to spend extortionate amounts to save time will withstand a price increase.
I completely disagree with hard selling at the entrances. Fastracks are essentially paying to offload your waiting time onto other people. Though they can be okay, they're still a bit of a cheat and as such should be separated from the ride itself. Selling Fastracks at the entrances of rides comes closer to simply allowing guests to handing a fiver to the operative to skip the queue. Limiting them to the sales and information booths makes them seem like they are part of a legitimate, organised and well managed system. This also means communication across the park will be easier if the amount of passes to be made available is to periodically change depending on breakdowns.
I don't know about anyone else, but whenever I visit by a certain point in the day, the Fastracks nearly always sell out. Is there any need to heavily advertise them? Will they not sell themselves without constantly reminding non-Fastrack guests that they're getting a raw deal?