Dave
TS Founding Member
Just because something is memorable doesn't mean it's good. Any old noise will become memorable the more times you hear it, indeed it's a fairly commonly noted fact that the more times you hear something, both the more you remember it and the more you like it.
I'd like you to show me a Facebook or Twitter review that compliments the music.
But it being good at creating the intended feelings in the guests is what makes it good. It sets the scene for the ride and considering the horrid lack of theming it does quite a good job.
this argument is like saying a steak dinner is better than macaroni cheese, so all meals need to be a steak dinner. sometimes what a ride needs is a decent sound scape, not the London Symphony Orchestra. And you only have to look at the production values of the Towers Street theme compared to The Smiler to see IMA do what they do well... Can others do it as well or better? Sure! But IMA have a successful business model.