- Favourite Ride
- Steel Vengeance
If they open up for 2022 I will be gobsmacked.
I was thinking that the circumstances might possibly provide a welcome boost for them; travel abroad will be limited this year, and Flamingo Land is also very heavily compromised, only opening very limited rides (at least initially).Why presume the park will get things right this year, when they have been getting things wrong, year in, year out, for about two decades.
They have closed their two major family thrill rides, and have been stagnating for years.
Renting a few kiddy flats is not real progress at all.
Another vote for death by 2022.
Or free entry to the strawberry farm and boating lake, (bit like Towers), going back to the eighties.
There's a lot of conjecture in this thread ...Admittedly, the park is going through a very tough stretch at the moment, and has been for the past few years. They are quite clearly struggling, and have been for some time.
However, I think that if Lightwater plays its cards right this year, then they could be quite successful. This may seem like a strange thing to say given that the park has just culled a significant proportion of its headline attractions, and has their arguable crown jewel sitting SBNO with no indication as to whether it will reopen, but the new rides that the park has installed this year are something that could be spun very positively with an effective marketing campaign, and there are quite a few new rides, from what I can tell.
Although the rides being installed are not the most substantial, this still represents a fair expansion to their lineup for under-10s, and I’d argue that this could be marketed as being very desirable for young families. Also, Flamingo Land is also seemingly encountering a tough stretch at the moment, with very few rides opening on 12th April, so with the lineup they have open, Lightwater could arguably fill the niche of a children’s theme park in Yorkshire, as Flamingo Land both has very few rides open and also has more of a thrill seeker focus than Lightwater, so I’d argue that Lightwater has actually been quite smart in trying to fulfill a niche in the Yorkshire tourism market. With the staycation boom forecast for this summer, Lightwater could be pretty successful, if they play their cards right. If these new rides and new targeted marketing towards under-10s do end up being successful, then I could eventually see further expansion in this direction, with them eventually becoming Yorkshire’s answer to something like Sundown Adventureland.
That might be me being very optimistic, but I just thought it might be worth considering an alternative viewpoint.
The new rides have been purchased, Rat/Raptor is also owned by the park.I think the new rides are rented, like their dark coaster.
Just got an email from the park. A major faux pas in their marketing, no make that two:
On their COVID-19 Information page, under 'What will be open during my visit?', it says "All our outdoor rides and attractions will reopen from the 17th April". Further down under 'Why is The Ultimate closed?', it says "Whilst The Ultimate will remain at the Park it will not run for the 2021 season as we limit visitor numbers due to Covid restrictions and continue to offer new attractions for a younger audience as part of a wider development plan." So, they can't then state 'All our outdoor rides and attractions are open" if they've already said on the same page that their flagship ride is closed.
the ultimate is in no state to run again without plenty of work in my opinion. The track is filthy and very rusty also. Sign is gone from the station and mostly boarded up.
The Yorkshire Post have done an article on the future of Ulty.
Posted these yesterday, interesting to see the park going back to its roots
Apparently LWV has been sold.
When I got the notification, I was dreading reading it, at least we've got good news for them.Apparently LWV has been sold.