Lightwater Valley

[Enter Valhalla]

When American Adventure decided to move from being a mainstream park to a kids park in 2005, it was the final nail in the coffin for the place.

I was therefore very cynical when LWV did this, but as @rob666 says, it seems to be working and we’re now four years into this rebrand.

 

[Poisson]

Paultons I'd say is more like Drayton Manor or Chessington with their target market and the rides they operate which focuses more on the all ages market.

And teenagers up would be bored, hence it's a children's park. Maybe slightly older children, but still children.

LWV can and seemingly are implementing the same strategy, just slightly younger than Paultons, probably more on par with Wheelgate