Just wanted to share my recent experience of attempting to book a hotel room at Towers for Friday 15th March (night prior to opening) through Merlin Holiday Club (MHC).
Spoiler alert: It resulted in the furious typing of a complaint letter.
When I checked the MHC site, there were no rooms showing except for CBeebies Hotel at £218, and a Treehouse for £800. What great value I hear you say.
When I checked the Alton Towers booking website, directly, Alton Towers Hotel showed for £198 and Splash for £168.
After fighting with the absurdly unintelligent automated bot, I managed to speak to a staff member via Facebook Messenger. I asked why there were no rooms for 15th March on MHC despite there clearly being availability as I could see it on the Alton Towers website.
I was advised:
“With Merlin Holiday Club there is a limited availability that is separate to the availability to the booking on the Alton Towers website”.
When I asked for further clarification I was then advised:
“All discounts have a limited availability and the Merlin Holiday Club is not available for all rooms. The terms and conditions should state that all discounts are subject to availability.”
I then learned from a friend who had tried to book a room, and had called the team to discuss their experience of being unable to book a discounted room, that there was more to it.
March 15th had been designated a "restricted date" and there were to be no discounts available.
News to me that there is now an option for Merlin/attractions to designate "restricted dates" for bookings and therefore blanket stop any discounts... anyone else come across this?
My furious letter went something like this:
- This is not advertised when purchasing a pass - perks include 20% off accommodation, or "up to 25% off" at Alton Towers, depending on which of the hundreds of contradicting web pages you come across.
- The terms and conditions of my Annual Pass do not reference anything specifically around restricted dates where discounts will not be offered (I acknowledge S26 which states discounts are subject to change at any time).
- In plain English, passholder discount on stays has changed from being an advertised discount available for use when the passholder chose to use it, to being something that Merlin/attractions have control over at their discretion and when they designate ‘availability’, except there is no information to tell passholders when that is.
- If I apply this logic to everyday life, for example Tesco Clubcard prices, it really doesn’t make sense. If I pick up a tin of beans which is lower on Clubcard price, I expect to pay the lower price because I have a Clubcard. If I get to the till and the checkout staff tell me that the allocated number of tins of beans in the Clubcard offer has run out, but the shelf is still full of tins and the label is still telling me there’s a Clubcard price, I haven’t been fully informed of this and therefore Tesco have hidden some key information about that offer. If the beans are out of stock, I accept I’ve missed the offer.
I believe a few people have raised this with the booking team and also sent in complaints.
The outcome?
...Discounted rooms for 15th March are available tonight...
The concern for the future?
A fundamental and substantial change has been made quietly, and has been done deliberately without telling passholders. Introducing silent ‘restricted dates’ is a huge change which has not been advised to passholders, and there is no information explaining this anywhere.
GO MERLIN!