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Merlin Entertainments: General Discussion

It’s their most visited among the Resort Theme Parks, if I’m not mistaken. That would be a fairly good yardstick.

I don’t think Merlin really think in terms of “Flagship parks”. Garda and Towers are their biggest but I don’t think they come at either with a flagship mentality. Towers maybe did when Varney was CEO due to sentimentality but I doubt that’s a thing now.
 
I've just got an advert that says Cadbury is doing a promotion for 50% off tickets to UK Merlin attractions.

fun.cadbury.co.uk.
I was curious if it was the online price or the old "on the day" price they used to use for the 2for1s. It is the online price that is discounted, but not always by 50%.

"This offer gives 10-50% off on up to 4 Online Advance priced entry tickets, from 1st July 2025 until 30th June 2026 at selected Merlin Entertainments UK Attractions. Discount percentage depends on attraction and day type chosen (super off peak, off peak, peak, super peak), from a minimum of 10% in super peak, up to a maximum of 50% on select super off peak dates."

Bascially the cheap days will get even cheaper, but the expensive days remain expensive. They are now adding to variable pricing with variable discounting. Makes sense to try and push people to the quiet weekdays though, I expect September weekdays will be the main ones for 50% off.
 
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