Paultons Park: General Discussion

[GooseOnTheLoose]

That’s just blatantly false. They do radio advertising nationwide.

Commercial radio advertising, even on "national" stations, is strictly regionalised. Networks split their transmitters into specific territories, meaning someone listening to LBC on a standard radio in London is being served an entirely different slate of adverts than a listener in Manchester or Edinburgh.

The exception is often found with smart speakers or streaming apps. Although these platforms actively try to serve targeted ads using your IP address, UK internet traffic is frequently routed through massive central servers. When the network gets confused by your ISP's routing, it abandons the local targeting and defaults to the primary London broadcast feed. Masking your IP, using a VPN, etc has a similar effect.

 

[Dave]

That’s just blatantly false. They do radio advertising nationwide.

Right so I have just magically avoided every single advert they have done up here then have I?

I’m sure there are some radio stations like LBC who’s target audience is south east who may have the odd advert but Paultons do not target the north. If you want proof of that the most targeted advertising form in existence is social media, the algorithm throws theme park adverts at me all the time but never have I had a Paultons one.

Even Chessington is minimal, Thorpe a little heavier.

 

[Poisson]

I've never been served a Paultons ad in any form outside of around when I was looking for prices and the Ol' Al Gore picked it up for a week or so.