Merlin invests in "hard" factors like big rides, but most people here seem to be of the strong opinion it never ever invested ENOUGH into the "soft" factors of their parks like TLC, catering, and staffing, etc, and why ever since the turn the of the 2010s Chessington, Altons, and Thorpe have slowly fallen behind similar European theme parks like Europa, Efterling, and Plopsiland, etc, while Paultons is more pro-consumer, ambitiously expanding since 2010 (while Altons relatively stagnated in the past 15-20 years), and has no hidden problem of answering to a scary private equity firm like BlackStone.