Thorpe Park is reportedly changing the name of its annual Halloween attraction, the Asylum, after an extensive campaign by mental health groups.
Last month almost 6,000 people signed a petition asking the Surrey theme park to change the name of the maze because it stigmatises those with mental illnesses, but initially the park had remained resolute in the face of criticism.
Today emerged reports online that the theme park is now backing down, vowing to change the name for next year.
Nuwan Dissanayaka said on Twitter that he reported the ride name to Surrey police as a hate crime and that Thorpe Park responded to him.
‘Just got letter in response to complaint. Thorpe Park will change the ‘Asylum maze’ for 2014 & apologise for distress caused. Good news’
Surrey and Borders Partnership NHS Foundation Trust had backed the petition and sent a letter to the park urging it to change the ride name.
Thorpe Park initially defended the maze, which is part of the Fright Night Halloween event, saying it was not meant to be a realistic portrayal of a mental health institution.
Jo Young, director of quality at Surrey and Borders Partnership NHS Foundation Trust, said in the letter: ‘We accept that your Fright Nights are designed to appeal to people’s sense of fun around Halloween – but unlike vampires, zombies, werewolves and other fictitious horror figures, people with mental illness are real…
‘Misrepresenting them does cause offense, does reinforce old and outdated stereotypes of people who have experienced mental ill-health, and does reinforce stigma and discrimination.
‘We appeal to your humanity and kindness and ask that you rename this attraction and rethink this concept for your Fright Nights.’
The petition was started by mental health nursing student Katie Sutton, who wanted to ‘take a stand against lazy and damaging stereotyping’.
Last month she delivered a copy of the petition to the theme park dressed as a zombie.
The Asylum maze has been a feature of the annual Halloween events, held in October and in November, for eight years.
Thorpe Park was not available to comment on the possible name change at this time.