jon81uk
TS Member
I don't really think it was marketing.
Wayne Burton (Head of Product Excellance) realised that parts of the product were no longer excellent and worked with other departments to show of the work being done. So yes the park wanted to "show off" but it wasn't created by the marketing team.
See the interview here https://www.kiphakes.com/2017/06/behind-the-scenes-at-alton-towers-resort-towers-tlc.html
Wayne Burton (Head of Product Excellance) realised that parts of the product were no longer excellent and worked with other departments to show of the work being done. So yes the park wanted to "show off" but it wasn't created by the marketing team.
See the interview here https://www.kiphakes.com/2017/06/behind-the-scenes-at-alton-towers-resort-towers-tlc.html