Clearly there are a lot of factors that affect how many visitors a theme park gets, but that sounds quite poor to me. You’ve got a lot of Merlin employees in the area, between Thorpe, Chessington, Legoland and the London cluster, all using their Magic Passes to get friends and family in for free. You’ve got a lot of school groups with big discounts. You’ve got all the Merlin passholders who are potentially getting heavily discounted entry, depending on how many times they use their pass.
When you consider how much they must have spent on intellectual properties and big roller coasters, it doesn’t sound like a great return.
When you consider how much they must have spent on intellectual properties and big roller coasters, it doesn’t sound like a great return.