I don’t normally post on here using my real name. I signed up for Towers Street using my real name because I wanted to promote a book I’d written. I have a load of half written books including one about why Europa Park’s successful, and this thread ties into the research I’ve done for that. I thought I’d share a few of my findings, as I think it applies to a lot of other European parks.
The UK theme park industry really isn’t doing very well these days. To be fair, there probably are quite a few European countries where the theme park industry’s no better or weaker, but we’ve certainly fallen behind the top ones. Particularly Germany, France, Belgium, Netherlands, Sweden and Denmark. Things used to be a lot better, particularly at the Tussauds parks. They were building unique coasters when a lot of European parks were building SLCs, and really cool dark ride concepts when a lot of European parks were still doing rides closely inspired by Disney. But that was a long time ago now.
The countries with the best theme parks aren’t necessarily the ones with the best weather. In fact, they’re almost certainly not. And it’s certainly not because they have weaker employment laws and lower labour costs. The UK pretty much has the weakest employment laws in Europe. I’m not sure the tax argument is particularly strong either. Looking at the different European countries, the biggest factor in predicting how successful a country’s theme parks are, aside from population/population density, is the strength of the economy.
Although the UK has a big economy overall, when you adjust for GDP per capita our economy is the 14th biggest in Europe. The UK economy is particularly reliant on high house prices, which inflates our GDP. Other economic measures put us lower than 14th when you adjust for population size. In fact, the UK is particularly unproductive as a country. For example, money laundering makes up a bigger proportion of our economy that any other country bar the United States. A weak economy isn’t good for the theme park industry. Our economy has been falling behind other European countries for a long time, but this has accelerated since Brexit.
In most countries the economy is strongest in the capital. Germany is an exception. But in the UK wealth is particularly concentrated in London and the area around it. Away from London the UK has a lot of very deprived areas. Deprived areas aren’t good for theme parks. By several major measures, the UK is the second most unequal country after Portugal, although a lot of studies exclude a few countries like Russia and Belarus. We certainly have more inequality than almost every EU country. A combination of a weak economy and high inequality are really bad for the theme park industry.
A weak economy, high inequality, and too much money concentrated in London, is a big problem for the UK theme park industry. But going back to the original question, what do we do well?
In terms of heritage attractions, I suppose we’re lucky with some of the museums, like Dingles, Folly Farm, Hollycombe, Scarborough Fair and Thursford. I know Carter’s are finishing, but there are quite a few vintage rides that go to things like steam fairs. We’re also really lucky with the steam fairs. The Great Dorset Steam Fair is particularly impressive.
The UK does have a lot of Halloween scare attractions now. I don’t know how it compares to other European countries, but we do have some really good ones.
The UK climate doesn’t lend itself to outdoor water parks, but we do have some decent indoor ones, like The Sandcastle and Splashdown. Maybe nothing on the scale of Rulantica, but some of ours do hold up pretty well against a lot of them.
We also have a really good enthusiast community. I don’t exactly how they compare to other European countries, but certainly the RCCGB and ECC have tended to attract members from other European countries, which suggests they have a good reputation.
Winter Wonderland may not be as big as the Oktoberfest in Munich, but it does stand out as one of Europe’s premier traveling fairs. There aren’t many fairs around Europe that are as good, and it is one of Europe’s premier Christmas events. It is worth noting that two of the best examples of UK successes are Paultons Park and Winter Wonderland, both located in the most affluent parts of the UK.
Although our theme park zoos aren’t perfect, there probably is more awareness around animal welfare, and we are ahead of some other countries with things like removing dolphin shows.
We do have some of the best schools packages, partly because our parks are particularly reliant on school visits. Some of our biggest parks have education officers and a package of schools workshops. Very few parks outside the UK do that.
But when it comes to major theme parks, most of ours are struggling. Some of it might be due to a lack of competition. In a way Merlin are just being Merlin. The easiest way to compare Merlin is to look at the Legolands, and these seem to build similar attractions in each country. Some of might be due to a national shortage of engineers, and we do have some poor management practices and a lot of short termism. The UK weather probably doesn’t help, nor the fact that the UK parks are more heavily influenced by the UK school holidays. In mainland Europe parks near borders can attract people from different countries with different holiday patterns, whereas the UK parks are very reliant on the school holidays. But I do think a combination of a weak economy, wealth being concentrated in London, and very wide inequality, are the biggest culprits. Would Europa Park have been anything like as successful in a less prosperous part of Europe? Possibly not.