BarryZola
TS Member
You can't start turning away those that have pre-booked a ticket for a specific date - that would be woeful customer service and make a mockery of pre-booking your ticket (which Alton Towers would rather you did as they then have a better idea of guest numbers for any given day). Annual pass holders have no more rights to entry than those that have paid money for a ticket.
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To be fair, I didn't say that Annual Pass holders should have more rights than people who booked a subsidized ticket online, I said they should have had an equal right of entry, and I stick to it. Also, I find it equally woeful customer service that a family of Merlin Pass holders could be turned away after a couple of hours drive there. Basically, Towers/Merlin messed up for their pass-holders by prioritizing one group of customers over another (good for their own interests though, so who cares). Premium pass holders not feeling too premium the other night I would expect!