But TLC is mainly aimed at enthusiasts, who already know what the park offers. The main facebook and twitter feeds are aimed at the general public, who don't know what the park offers. They should be advertising all aspects of a day out, some pictures of people enjoying themselves on a nice day, following them around the park and advertising what's available where they are.
Agree. But any theme park is going to use 90% of its advertising material to promote its new attraction/s. In Towers' case, that's all CBeebies based this year. Last year, it was Galactica/Rollercoaster Restaurant.
It's still closed season as well. There should (hopefully) be more general messages regarding more widespread attractions once the park is open.