Although different industries I’ve worked for 4 different restaurant chains in the past 4 years. 2 of which had no incentives for staff to better themselves, no support, no additional extras except pay, and no reward or praise system.
I’m now at a chain which consistently falls within the Top 100 Times companies to work for, which offers so much in terms of staff rewarding. Stuff like paid holidays/trips abroad every year, conferences abroad annually, maximum 8 hour days, progression system, free meals, great pay, a weekend off every 4 weeks (unheard of in retail/hospitality!) regional parties every 3 months all paid for, etc etc. And my point is staff morale is so much better than the other places I’ve been. People work together better, people enjoy their work more, staff turnover is low, thus having a great impact on customers and staff feel more valued!
If Merlin want to provide great customer service you have to start with your staff and what they’re happy/unhappy about. Some things can’t be fixed so easily but small things mean a lot to employees, and some things can be small and cheap but have a vast impact. Merlin can quite easily provide their staff with more incentives and more rewards apart from pay. You can offer minimum wage but put in place tons of extras and rewards which mean so much more to staff than a few extra quid a year in their pocket. Having a supervisor micromanaging you every 5 minutes will have minimal impact on morale or service, perhaps more organisation though.
The company put money before assets, and your staff are your biggest asset to success and long term customer satisfaction.